Lubricating oil demand rising year by year prospects a bright

With the rapid growth of China's construction machinery, electric power, automobile, metallurgy, steel, mold, machine tool industries and the continuous improvement of equipment technology, the demand for lubricating oil in China continues to grow, and China has become the second largest lubricating oil market in the world.

"Three parts of the world" pattern

China's lubricant industry has maintained the pattern of "three parts of the world" for state-owned, foreign-funded and private brands for a long time. Among them, Uni-President Lubricant, a joint venture, has a unique position in the whole industry due to its "pedigree" of former "private leader". However, five years into the joint venture, the awkwardness of Unified Lubricant's "unique" position has become increasingly apparent as Shell's positioning of its China business has changed.

As one of the "three poles" of China's lubricant industry, the private enterprise is becoming increasingly mature after more than ten years of competition. Several private lubricating oil enterprises that adhere to the idea of brand operation in the market, with standard market protection, perfect after-sales service and reliable product quality, are getting more and more favor from dealers and consumers at all levels.

Green marketing becomes the future development trend

What is "green marketing"? According to the definition of Wikipedia, green marketing refers to the marketing activities that enterprises take green environmentalism as the value orientation of their products and green culture as their production concept to meet consumers' demand for green products in order to meet consumers' consumption habits of green consumption.

In terms of the industry attributes of lubricating oil as petroleum products, the non-renewable nature of petroleum resources and the sensitivity to environmental impact in the use process determine that this industry should be closely related to corporate social responsibility and "green marketing". The in-depth construction of green marketing, It also reflects the deep connotation of corporate brand development for social contribution value. We have reason to believe that as more and more lubricating oil enterprises embark on the road of brand development, "green marketing" will become the mainstream trend of marketing development of leading enterprises in China's lubricating oil industry in the future.

China's oil demand increased year by year at the same time, the oil level also realize leap-forward development, high-grade oil directly in line with international standards, lubricating oil market as part of the car after market has gradually formed the imported brands and domestic brands two camps China's lube oil market has become a world oil consumption hot spots in the recent ten years, It attracts major global oil majors and independent lubricant companies to invest in China.